Chevy Truck History

June 6th, 2018 by

One hundred years ago, Chevrolet introduced its first model, the 1918 One-Ton. It set the stage for the century’s most iconic trucks. To honor this milestone, our Lansing Chevy dealership is admiring how far our brand has come in providing the best pickups for America.

“Today, the Chevrolet truck design studio is focused on purposeful design that creates personality and customization options for a wide breadth of truck customers,” said Rich Scheer, director of Exterior Design for Chevy Trucks. “Looking back on the past century of truck design, I realized that Chevrolet designers have been focused on the same goals since the very beginning.”

The Most Iconic Chevrolet Trucks

1918 One-Ton: This vehicle was inspired by plants in order to move parts and pieces from place to place. In simplest terms, this is an example of form follows function. It had a rolling chassis featuring an open cab and an inline four-cylinder engine that offered an open frame. One of the magnificent details about this vehicle was the badge; we still maintain the signature bowtie badge on every car today.

1938 Half-Ton: Jumping ahead, the ’38 Half-Ton was the first truck designed in GM’s new design center. It was also a time truck’s were differentiating and becoming unique. Proportions were evolving, such as creating a lower, longer truck with a styled grille and elegant, swept fenders.

1967 C10 Fleetside: Over the decades, Chevrolet began to find ways to put a unique spin on the trucks we loved. It was a beautiful, sleek design that had a bit of wheel flare. One thing that remains consistent today is the front fascia connects the headlamp center with the bowtie. You can see that on the Chevy trucks at our Lansing dealership. In addition, the C10 Fleetside had models with metallic paint, highlighting subtleties and body lines that were not obvious before.

1999 Silverado 1500 LT Z71: This was the first generation of Silverados! It had a modern design but still maintained its classic Chevrolet front end.

2007 Silverado 1500: This was the newest design GM came up with to recapture their truck drivers! It has a powerful engine, exaggerated wheel flares, clean body side, but was still simple for the public. It gave shoppers the “tough truck” look and feel they desperately wanted, while still focusing on excellent aerodynamics.

Come Test Drive New Chevy in Lansing And Become Part Of A Rich History

If you’re looking for an incredible truck, come down to Shaheen Chevrolet. You can test drive a mid-size Colorado or explore the Silverado family. With impressive engines, horsepower, and payload numbers, you’ll see why Chevy has been the best brand for over 100 years. Contact us at (877) 371-3499.

Posted in History